Interactive Packaging Consumer Audit

The AIPIA/IBPN are planning to initiate an annual consumer audit across 5 major markets in Europe, the US and ME to demonstrate and understand consumers’ growing use and appreciation of interactive brand packaging.

It will be the only survey of its type featuring a statistically robust, nationally representative sample in each country.

The audit will cover…

Developing consumer scanning rates

Across countries
Across locations
Across media
Across packaging types
Across consumer categories

Developing consumer use cases

Across engagement types (information, commerce, entertainment etc)
Use of dietary/transparency information
Use of sustainability content
Use of creative technologies AR/VR/MR

Future Usage Expectations

Desire for more transparent content
Desire for more sustainability content
What are the growing drivers of sustainable interest
Desire for more creative brand content

Partners attending the 2025 AIPIA Congress receive a full report from the survey at 70% of the full cost.

Gold member partners will have the right to add 3 additional questions related to their brand/business and a detailed cross-analysis of those questions at an agreed Gold Member rate.